This is an excellent time to be taking a class on political campaign methods. For years, campaign and party strategists in both parties used scientific methods to develop new and more effective ways to reach, persuade and motivate voters. The rise of 'analytics' and 'data-driven' campaigns generated confidence and assurance by political operatives that the science of campaigns ensured victory or at least provided the best chance of winning. But elections continue to produce surprises proving that there is still room for art and not just science in campaigns. This course starts with the fundamentals of grassroots campaigns where students learn how to run for office or manage or consult on a local race. As we move through the course, students will be applying what they learn about campaign methods to a current campaign. (One course.)
- Teacher: Robin Johnson