This course will provide students with a theoretical understanding of the internet marketplace that is necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital daily functions. Topics include online advertising, search engine marketing, social media marketing, content marketing, email marketing, mobile marketing and web site development. By the end of the course, students will be able to walk into any company with an online presence and improve its digital marketing performance. Prerequisite: BUSI 307. (One course).