Examines alternative communication techniques between organizations and external consistencies. Students explore how and why organizations plan, manage and monitor their marketing communications. Topics include: advertising planning, media alternatives, the creative process, and brand promotion. Marketing concepts are applied to understand contemporary, successful Integrated Marketing Communications (IMC). Student teams compete via a simulated advertising competition. Frequent in-class student presentations. Prerequisite: BUSI 307. (One course).
- Teacher: Thomas Prince