This course examines key concepts and methods of marketing research to allow students to understand how to apply methodological tools to solve real-life business problems. The students will learn basic techniques of research in marketing, including problem definition, research design, questionnaire construction, sampling, data collection, data analysis, and result presentation. During the course, we will discuss how marketing research can help managers make business decisions and how we can transform research findings into actionable business insights. Students will have the opportunity to define a business problem, develop a research plan, collect and analyze data on their own and present findings and implications. Prerequisites: BUSI 201 and BUSI-205. (One course).
- Teacher: Saadullah Bashir